Wow, I love spicy I have for about 15 to 20 years now I have built up a big tolerance over the years to the point my forehead can be sweating profusely from the spice even though my mouth and body are ok with it. I have been looking for a good powder or crushed pepper to sprinkle as I was getting tired of all the sauces that changed the flavor of my foods so much. I bought this and put a dab on my finger and put it on my tongue. I instantly smiled, it kicked my butt, mainly because I wasn't expecting it to I didn't give it the respect it deserved. Since then I have been sprinkling over most of my meals, it doesn't really change the flavor too much just adds a good bit of spice exactly what I was looking for a great product for heat lovers. I will be putting this one in the keep pile next to the dave's insanity.